With iGaming markets across the world being vastly competitive, one of the greatest challenges operators will face is acquiring and retaining players. Players can be creatures of habit, so if you’re going into an already saturated market, it will require specifically tailored products to entice those players to a new operator. Even once players have signed up, in an age where attention spans are getting shorter, long-term retention strategies must be deployed so that operators can continue to appeal to player preferences.
In our role as a trusted solutions provider, we at iGP are determined to work with operators and define clear objectives with regards to player retention. We can achieve this by offering a wide range of marketing tools that help operators increase engagement, conversions and player loyalty.
The importance of reporting tools
When trying to ascertain player behaviours and preferences, data will always play a key role. Data analytics will need to be applied and the segmentation of players will allow the operator to gain the full picture.
iGP can support this with our real-time data and reporting tools, which help the operator make informed decisions, giving them the ability to track performance. These reporting tools help operators evaluate the success of their marketing efforts, optimise campaigns, and adjust strategies based on player data.
While these tools are offered within the core iGP platform, this is also a facet of iGaming Deck; our cloud-based aggregator platform. iGaming Deck allows the operator to control the action via a live dashboard. The platform’s reporting suite gives operators the ability to explore reports into game providers, the players, promotions, jurisdictions and more.
When the operator can fully understand what is and is not working well regarding games and promotions, they can then strategise around that. The experienced iGP team will be on hand throughout that process, as we do not leave our partners to their own devices. We will consult with the partner to work out exactly how we can help them achieve their aims.
Personalisation tools
When it comes to promotions, personalised offers are far more likely to resonate with players than a generic free bet offer on an event they would never be likely to bet on. Has the player shown a tendency to bet on a specific football league or on one particular market within a sport? It is important to have the tools in place that can understand this player behaviour and allow you to target promotions that will work for every individual player.
This is where iGP’s Bonus Engine comes in. The Bonus Engine offers various bonuses, loyalty rewards and promotions to keep players engaged. Whether it’s free spins for a player that has shown an interest in casino games, money-back specials in sports betting or a welcome bonus for new players, iGP will be able to identify the exact type of offer that will work for the player. The operator can easily customise and manage promotions with an easy-to-use interface, so whatever the promotion, iGP has you covered.
Aside from the Bonus Engine, iGP can also incentivise long-term play via loyalty programs within the iGP core platform. The platform offers various gamification features and loyalty programs to incentivise players. In an era where Duolingo has gamified the teaching of languages and several apps have gamified online dating, this is an important aspect of the iGaming industry, and one where operators are still trying to gain a competitive edge.
When it comes to maintenance of relationships with players, CRM tools and marketing automation features will enable operators to send personalised messages, emails, and in-game notifications at the right time. If an operator needs help in this area, iGP already has built-in tools to allow them to do this swiftly and efficiently.
iGP can set up multi-channel campaigns so that players can be engaged via several touchpoints. Again, this can be data-driven, and our team of marketing professionals use these insights to develop effective marketing strategies that increase customer engagement and drive revenue.
We have seen several clients boost their engagement with players when powered by iGP’s marketing tools. Some standout examples are holiday promotions we have helped run, as well as VIP player offers, which have rewarded some of the operators’ most loyal players.
It is not just player behaviour that can determine how to segment players. They can also be categorised based on their location and demographics. iGP can help operators gain this vital information by providing the possibility to easily segment the player base so that they can target specific groups with corresponding promotions.
Going a step further
Marketing tools are not just in place to assess large cohorts of players at certain intervals. You can take this a step further and use real-time tracking so that you can immediately react to player behaviour. iGP can provide the technology to help the operator reward frequent players or provide bonuses on the back of specific in-game actions.
Players’ time on a platform can also be enhanced by iGP’s power shop and promo shop features. These unique offerings allow players to utilise their in-game currencies to purchase a diverse range of items, promotions, and bonuses, providing more thrill and enjoyment to their overall gameplay. Players can be offered rewards and exclusive deals which go a step further towards making the player feel valued.
Maximise your marketing today
With all the tools mentioned above, operators will have the complete offering that can help them build and sustain relationships with players across a long-term period. If you would like to know more about iGP’s expertise in this area and how we can help at all stages of this process, please get in touch with our friendly and approachable team here. Reach out today to learn how you can drive player engagement.
In the iGaming industry today, effective marketing tools are a necessity, and not just a luxury, so it is vitally important for operators to monitor their performance in this area and ensure they are maximising opportunities.
