Just How Easy is it to Set Up and Run an Online Casino?
There are many misconceptions related to setting up an online casino. However, it is straightforward in its most accurate form. You can pay a company a few thousand Euros to do it for you, or you may get ripped off and pay a few hundred thousand Euros for a fresh-looking online casino to run. Getting it set up and paying for it is just the easy part. Anyone can pay for something. I once bought a deluxe blender for my kitchen that I still don’t know how to use today! The real problem is how you use the online casino effectively. You need to have several diverse working plans that you can easily adjust at any time.
Firstly comes the marketing. How will you manage to attract new players to your site? The misconception is to use two or three affiliate sites, utilize SEO techniques, and sit back as the millions roll in. It would be great to exist in a fantasy world where Kate Upton panders to your daily needs, while someone is always baking cookies.
You’ll need to engage a team of highly trained professionals, including a casino manager, affiliate manager, CRM, perhaps someone solely dedicated to marketing and CMS tasks. The online casino should change daily to showcase newly released games and ongoing promotions. Moreover, someone has to create new promos. Will you have gamification? If so, you’ll need someone to run that as part of their duties. Finally, you’ll need starting capital, and a fund of reserves since the newly formed casino will likely lose money in the initial months of operating. Incredibly, the renowned brand Casumo didn’t make a profit for about 4.5 years! Therefore, ongoing investment in your casino should be consistent to ensure steady growth.
The list does not include start-up expenses like forming a company, opening a bank account, and funding it. In addition, you may need a physical office for your employees, office equipment, an accountant, legal fees, and compliance issues. The requirements are comprehensive, and forming a company in Malta currently requires extensive due diligence.
Let’s hope your police conduct is spotless and you recall your mother’s maiden name, as getting started isn’t such a straightforward process. If it were as easy, we’d all be swimming in money, enjoying intimate female companionship, living covid-free and with a positive mindset.
Starting your online casino isn’t something you should rush into, as it can go south so fast, and you won’t know what hit you! The most critical thing is to pick an open and honest platform. The cost of the bonuses, the markets to operate in, pricing, fees, and game providers should be transparent with everything available and on the table.