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Why Having a Vast Selection of Game Providers is Crucial for a White Label Casino

Nowadays, offering a wide selection of casino game providers is critical for the success of any white label, but why is it so crucial? Are there any other key factors a white label casino needs to evaluate?

Because white labels often operate in different markets, it is fundamental to meet and stay up to date with player game preferences. Today, player knowledge is much more sophisticated, which means white labels have to offer local game content, with tailor-made themes, mechanics and symbols.

Moreover, the regulatory framework for each game is always complicated information to cover, and being compliant and up to date with local laws becomes a driving factor when choosing the right gaming platform.

The benefits to offering a wide-ranging games selection are undoubtedly huge for a white label casino. A white label online casino can offer thousands of games through a single access point, from the top game providers in the world (the so-called Tier 1) to the smallest and most innovative new casino software providers, all connected in a single integration.

The Importance of Offering Local Market Content

We should also point out the importance of offering local market content as a key to success for any white label online casino. This model offers white label customers a tailor-made games proposal that is fit for their needs and a quick time to market, which will guarantee a strong business advantage.

IGPs iGaming platform offers in its white label solution over 100+ game providers from which you can choose the most suitable games for your desired market, all in one integration with high-quality knowledge and customer support, full compliance, local payment methods and a quick time to market, which will allow you to be truly competitive and provide added value to your clients.

That’s why IGP offer a content games aggregation solution to help you build a successful white label online casino. There is no longer a need for a white label to spend money and waste time waiting for tech integration on the operator’s side. IGP provides a turnkey solution with over 100+ game providers in one integration, from where a white label can select its favourite games. This will also be the fastest and most effective way for your white label to react to the dynamically changing igaming industry.

Stand Out From The Crowd

IGP is constantly integrating new high-quality casino games providers with an eye for innovative game content. That’s why, at IGP, we believe that white labels have to stand out from the crowd, and diversify their offer due to an increased demand for local content.

If white labels can combine massive games library with carefully selected local content this would put them at an advantage, which could definitely help drive towards market leadership. This also means being able to control a customer’s reaction and consequently offer better services, promotional campaigns, and ultimately increase your white label’s revenue.

Don’t Be Dependent on a Single Game Provider

Offering a wide selection of games is strategic for another reason. A white label shouldn’t ever be dependent on a single content supplier. This is because it enables you to tailor your offer and always have a backup if some technical or commercial issues come up with some game providers.

Choosing the Right Game for the Right Market

It is important to underline that quantity doesn’t always mean quality, and a white label casino has to be constantly focused and up to date to understand which new games can break the business, and take care to monitor each game’s performance. In a sentence “choosing the right game for the right market”.

Every day, IGP release a massive number of new games from different providers (such as Netent, Microgaming, Novomatic, High5, Pragmatic Play, Evolution Gaming, Bigtime Gaming, NoLimit, Ganapati, PlaynGo, Betsoft, Yggdrasil, Booming, Quickspin etc), so the quantity is always guaranteed, but the aim is to find the so-called “diamond in the rough”, the hidden gems, which introduce new business opportunities to turn your white label online casino into a success story.

Therefore, for a white label, it is critical to choose a casino software platform that allows you to be constantly up to date with the business, the market rules, and to focus 100% on business development. This is the added value any white label has to find. If a white label misses this, they risk failure and reduced acquisition and retention. On the contrary, if a white label chooses the right gaming platform for its need, success will come.

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