Head of CRM

About the role:

As the Head of CRM at iGP, you will play a pivotal role in shaping and executing our customer relationship management strategies. You’ll lead a team responsible for enhancing customer engagement, loyalty, and retention through personalized communication and targeted campaigns.

What You’ll Do:

• Develop and implement comprehensive CRM strategies to optimize customer lifecycle management, increase retention rates, and maximize lifetime value.
• Lead and inspire a team of CRM professionals, providing guidance and fostering a culture of excellence and collaboration.
• Oversee the creation, execution, and analysis of CRM campaigns, continuously refining strategies based on performance metrics and customer feedback for multiple verticals.
• Collaborate with clients and analytics teams to integrate CRM initiatives seamlessly into overall marketing strategies and business objectives.
• Utilize data-driven insights to identify opportunities for personalization, segmentation, and targeted messaging, enhancing the overall customer experience.
• Monitor key performance indicators (KPIs) related to customer engagement, retention, and revenue, providing regular reports and insights to stakeholders.
• Keep abreast of industry trends, best practices, and emerging technologies in CRM and iGaming to drive innovation and maintain a competitive edge.

About You:

• Proven experience in leading and developing teams, with a focus on mentorship and performance management.
• Proficiency in Fast Track or similar CRM tools, with a track record of driving results through effective data management and campaign execution.
• Strong understanding of the iGaming industry, including customer behavior and regulatory considerations.
• Exceptional ability to manage multiple priorities and deadlines in a fast-paced environment.
• Strong analytical skills, with the ability to derive insights and make data-driven decisions.
• Ability to think strategically and develop innovative CRM initiatives that drive engagement and revenue.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments.

What We Offer:

• Enjoy the best of both worlds with our hybrid work, which provides flexibility and freedom while maintaining a strong team connection
• Enjoy the flexibility of remote work from abroad for up to 20 days per year
• Live a balanced and healthy lifestyle with the help of our wellness allowance 
• Enjoy delicious meals regularly with our office lunches and, socialize with your co-workers
• Stay fuelled throughout the day with our regular breakfast snacks
• Satisfy your cravings with our monthly Wolt credits, which can be used at a wide variety of restaurants
• Along with private health insurance, we offer free eye-sight tests
• Never stress about finding a parking spot again with our private parking options
• Enjoy our employee-exclusive discounts around the island